BRAND
GUIDELINES
Creating consistent, inspiring communication that reflects our values
INTRO
Technology for Tomorrow.
We partner with innovators to bring impactful ideas to life.
Fakir is a Munich-based technology consultancy turning ideas into working products.
Our brand reflects what we stand for: clarity, curiosity, and technical excellence. Consistency in communication builds trust — this page helps ensure that every Fakir touchpoint feels aligned and authentic.
CORE
Brand Core
Our foundation principles that guide every decision and communication.
Vision
“Every innovator can use technology to build a better tomorrow.”
Mission
“We partner with innovators and apply the power of technology to bring impactful ideas to life.”
Values
Curiosity · Solidarity · Mindfulness · Human-focused · Mitdenken · Honesty
These values guide our daily work, how we build products, and how we collaborate with our clients.
VISUAL
Visual Identity
Logo
• Always keep clear space around the logo
• Use colored version on light backgrounds
• Never distort, recolor, or place over busy images
Colors
Typography
Primary Font: Inter
Alternatives: Noto Sans, Helvetica
• Keep clear hierarchy (H1–H3 > Body > Small)
• Avoid all-caps except for accent labels
• Prefer short, clear blocks with whitespace
VOICE
Voice & Tone
Fakir's communication is inspiring, collaborative, and clear. We speak as humans to humans — never corporate, never artificial.
✅ Do
- • Use active language
- • Keep it concise
- • Be positive and solution-oriented
- • Use “we” and “you” to stay personal
❌ Don't
- • Use overused tech buzzwords
- • Write long, vague sentences
- • Use passive tone
- • Sound corporate or artificial
Examples
IMAGERY
Imagery & Layout
Photography Guidelines
- • Use real photos of the Fakir team and workspace
- • Natural light, authentic expressions
- • Neutral, minimal backgrounds
- • Avoid stock images and over-edited visuals
- • No emojis or decorative icons
Design Principles
- • Use large headlines with clear spacing
- • Balance text and white space
- • Apply Fakir colors only as subtle accents
- • Maintain strong contrast
- • Aim for a clean, calm aesthetic
Layout Example
Every Fakir document should look simple, structured, and professional — but always human and approachable.
ASSETS
Downloads
Use these files to create aligned presentations, documents, or campaigns. Please ensure that every new design respects the Fakir look and feel.
Fakir Logos
Complete logo package with SVG, PNG, AI files
ZIP (4.2 MB)
Inter Font Family
Primary brand typography
ZIP (TTF/OTF)
Company Presentation
Official Fakir deck 2025
Color Palette
Fakir brand colors for design tools
Coming Soon
Brand Guidelines
Complete brand package PDF
Coming Soon
Individual Logo Files
SVG, PNG, AI, EPS versions
Various formats
“Technology is only as meaningful as the people who use it.”— Fakir Team
Last updated: October 2025 • For questions about brand assets, contact our team